Goals

• Branding
• Empowerment
• Results
  • Happiness
  • Satisfaction
  • Information
  • Problem solving

Apps that feel right

More than visual design

No manual necessary

Apps that explain themselves

Apps that need no explanation

Everything in its right place

Visual splendor

Stunning visualizations

Captivating animations

Design that propels the user forward

Funnels that work

Natural flow

Bringing order to expansive functionality

Organizing your app functions / ideas

Delight

Aspects / Techniques

• Color
• Typography
• Navigation
• * Information architecture
• * Natural user workflows
• Kinetics
• Sound

Protosketching https://18f.gsa.gov/2015/01/06/protosketch/